Greycroft LP
SEC-registered investment adviser.
- Website
- https://www.greycroft.com
- HQ
- NY
Greycroft LP is a venture firm that partners with founders to upend the status quo across technology, sustainability, and consumer brands. It created a sustainability-focused venture fund with The Coca-Cola Company and bottling partners. Its portfolio includes companies in physical automation, AI infrastructure, defense technology, medical knowledge, power infrastructure, plastics recycling, and AI tools for sales and video. Its team includes co-founders, managing partners, partners, principals, and investors.
01 · Says / Does
| Tag | Says | Does | Historically (to 2020) |
|---|---|---|---|
| Stages | Not stated | Not enough dated deals | Series A, Seed, Series B, Growth |
| Sectors | AI infra, AI applications, Consumer | Not enough dated deals | Enterprise SaaS, Media, Consumer, Ecommerce, Data analytics |
| Regions | Global | Not enough dated deals | CA, NY |
Says: what the firm's funds state. Does: from 0 dated deals in the last 24 months.
Historical focus (through 2020), derived from historical deal data.
| Year | Deals | Top sectors |
|---|---|---|
| 2005 | 1 | None |
| 2006 | 4 | Media, Edtech, Enterprise SaaS |
| 2007 | 12 | Media, Hardware, Consumer |
| 2008 | 17 | Enterprise SaaS, Media, Data analytics |
| 2009 | 7 | Enterprise SaaS, Media, Crypto and Web3 |
| 2010 | 18 | Media, Enterprise SaaS, Data analytics |
| 2011 | 16 | Media, Consumer, Enterprise SaaS |
| 2012 | 37 | Media, Enterprise SaaS, Ecommerce |
| 2013 | 35 | Enterprise SaaS, Ecommerce, Media |
| 2014 | 43 | Media, Consumer, Ecommerce |
| 2015 | 55 | Enterprise SaaS, Media, Ecommerce |
| 2016 | 53 | Media, Enterprise SaaS, Ecommerce |
| 2017 | 74 | Enterprise SaaS, Consumer, Media |
| 2018 | 59 | Enterprise SaaS, Consumer, Ecommerce |
| 2019 | 54 | Enterprise SaaS, Healthtech, Ecommerce |
| 2020 | 31 | Enterprise SaaS, Fintech, Consumer |
Stage mix over time
- Pre-seed
- Seed
- Series A
- Series B
- Growth
| Year | Pre-seed | Seed | Series A | Series B | Growth |
|---|---|---|---|---|---|
| 2010 | 0 | 2 | 9 | 5 | 2 |
| 2011 | 0 | 3 | 6 | 6 | 1 |
| 2012 | 0 | 5 | 13 | 7 | 5 |
| 2013 | 0 | 9 | 12 | 7 | 4 |
| 2014 | 0 | 7 | 20 | 8 | 3 |
| 2015 | 1 | 6 | 23 | 10 | 10 |
| 2016 | 0 | 18 | 12 | 12 | 9 |
| 2017 | 0 | 21 | 16 | 20 | 8 |
| 2018 | 0 | 15 | 17 | 9 | 10 |
| 2019 | 0 | 20 | 17 | 5 | 9 |
| 2020 | 1 | 7 | 9 | 5 | 6 |
| 2021 | 0 | 0 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 |
02 · Fund history
| Fund | Year | Size | Status |
|---|---|---|---|
| GC Strategic Partners I, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | approx. 2026 | $29.6M (Form D) | Raising |
| Greycroft Consumer Products Fund I, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | approx. 2022 | $100M (Form D) | Open, writing first checks |
| Greycroft Growth IV-E, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | approx. 2022 | $12.5M (Form D) | Late investment period |
| Greycroft Partners VII-E, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | approx. 2022 | $7.5M (Form D) | Late investment period |
| Greycroft Growth IV, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | 2022 | $377.6M to $600M (Form D) | Late investment period |
| Greycroft Partners VII, L.P. Greycroft partners with founders across technology, sustainability, and consumer brands. Technology focuses on foundational models, AI infrastructure, and enterprise and consumer applications. Sustainability backs solutions that reduce long-term environmental impact. Consumer brands center on beauty, personal care, food, beverage, and pet products. Inferred from the firm's website | 2022 | $450.84M to $600M (Form D) | Late investment period |
| Greycroft Partners VI, L.P. | approx. 2020 | $300M to $418.9M (Form D and SEC adviser filing) | Follow-ons only |
03 · People across funds
- Dana Settle, Co-Founder & Managing Partner
GC Strategic Partners I, L.P. (Named on Form D); Greycroft Consumer Products Fund I, L.P. (Named on Form D); Greycroft Growth IV-E, L.P. (Named on Form D); Greycroft Partners VII-E, L.P. (Named on Form D); Greycroft Growth IV, L.P. (Named on Form D); Greycroft Partners VII, L.P. (Named on Form D); Greycroft Partners VI, L.P. (Named on Form D)
- Ian Sigalow, Co-Founder & Managing Partner
GC Strategic Partners I, L.P. (Named on Form D); Greycroft Consumer Products Fund I, L.P. (Named on Form D); Greycroft Growth IV-E, L.P. (Named on Form D); Greycroft Partners VII-E, L.P. (Named on Form D); Greycroft Growth IV, L.P. (Named on Form D); Greycroft Partners VII, L.P. (Named on Form D); Greycroft Partners VI, L.P. (Named on Form D)
- Matthew Parker, Chief Financial Officer of the General Partner of the Issuer
Greycroft Growth IV-E, L.P. (Named on Form D); Greycroft Partners VII-E, L.P. (Named on Form D); Greycroft Partners VI, L.P. (Named on Form D)
- Addie Ewald, Investor
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Andrew Ying, Principal
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Brian Bustamante-Nicholson, Partner
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Cameron McGinn, Investor
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Carley Phillips, Partner
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Dylan Pearce, Partner
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Katherine Power, Partner
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Kishen Patel, Principal
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Lauren Arribas, Investor
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Peter Saperstone, Partner
GC Strategic Partners I, L.P. (Team); Greycroft Consumer Products Fund I, L.P. (Team); Greycroft Growth IV-E, L.P. (Team); Greycroft Partners VII-E, L.P. (Team); Greycroft Growth IV, L.P. (Team); Greycroft Partners VII, L.P. (Team); Greycroft Partners VI, L.P. (Team)
- Chiraag Deora, Principal
On the team page, not linked to a fund
- Conor Deveney, Principal
On the team page, not linked to a fund
- Marcie Vu, Partner
On the team page, not linked to a fund
- Mark Terbeek, Partner
On the team page, not linked to a fund
04 · Recent deals
No dated deals found yet.
05 · Latest from the firm
No news from the firm's website yet.
06 · Sources
- https://www.greycroft.com
- https://www.hubspot.com/company-news/welcoming-frame-ai-to-the-hubspot-team
- https://www.greycroft.com/
- https://www.greycroft.com/portfolio
- https://www.greycroft.com/team
- https://www.greycroft.com/team/dana-settle/
Fund dates and sizes are from SEC Form D filings.
Last verified: Oct 28, 2026