Plus Capital
SEC-registered investment adviser.
- Website
- HTTP://PLUSCAPITAL.COM/
- HQ
- CA
PLUS Capital works with a collective of high-profile artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies. Its portfolio includes Fora, an online platform for travel agents, Garner Health, a startup with a financial incentive for patients to see high-quality doctors, Anduril, and Bathhouse, a sauna destination in Manhattan.
01 · Says / Does
| Tag | Says | Does | Historically (to 2020) |
|---|---|---|---|
| Stages | Not stated | Not enough dated deals | Series A, Series B, Seed |
| Sectors | Consumer, Healthtech, HR and future of work | Not enough dated deals | Consumer, Ecommerce, Healthtech, Media, Devtools, Foodtech, Logistics |
| Regions | Not stated | Not enough dated deals | CA, NY |
Says: what the firm's funds state. Does: from 0 dated deals in the last 24 months.
Historical focus (through 2020), derived from historical deal data.
| Year | Deals | Top sectors |
|---|---|---|
| 2010 | 1 | Foodtech, Healthtech |
| 2013 | 6 | Devtools, Media, Consumer |
| 2014 | 5 | Consumer, Ecommerce, HR and future of work |
| 2015 | 3 | Cybersecurity, Devtools, Fintech |
| 2016 | 1 | None |
| 2018 | 4 | Foodtech, Biotech, Consumer |
| 2019 | 4 | Consumer, Climate software, Ecommerce |
| 2020 | 1 | Consumer, Ecommerce |
Stage mix over time
- Pre-seed
- Seed
- Series A
- Series B
- Growth
| Year | Pre-seed | Seed | Series A | Series B | Growth |
|---|---|---|---|---|---|
| 2010 | 0 | 0 | 1 | 0 | 0 |
| 2011 | 0 | 0 | 0 | 0 | 0 |
| 2012 | 0 | 0 | 0 | 0 | 0 |
| 2013 | 0 | 2 | 3 | 0 | 0 |
| 2014 | 0 | 0 | 4 | 1 | 0 |
| 2015 | 0 | 0 | 3 | 0 | 0 |
| 2016 | 0 | 0 | 0 | 1 | 0 |
| 2017 | 0 | 0 | 0 | 0 | 0 |
| 2018 | 0 | 1 | 1 | 0 | 1 |
| 2019 | 0 | 0 | 2 | 1 | 1 |
| 2020 | 0 | 0 | 0 | 1 | 0 |
| 2021 | 0 | 0 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 |
02 · Fund history
| Fund | Year | Size | Status |
|---|---|---|---|
| PLUS Collective Access Fund III, L.P. PLUS Capital is a venture capital investment firm that partners with a collective of artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies. Its focus includes health and wellness, the future of work, the future of societies, and the conscious consumer. Inferred from the firm's website | approx. 2025 | $150M (Form D) | Raising |
| PLUS Collective Access Fund II, L.P. PLUS Capital is a venture capital investment firm that partners with a collective of artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies. Its focus includes health and wellness, the future of work, the future of societies, and the conscious consumer. Inferred from the firm's website | 2022 | $104.19M (Form D) | Late investment period |
| PLUS Collective Access Fund, L.P. | 2019 | $28.45M to $72.92M (Form D and SEC adviser filing) | Follow-ons only |
03 · People across funds
- Adam Lilling
PLUS Collective Access Fund III, L.P. (Named on Form D); PLUS Collective Access Fund II, L.P. (Named on Form D); PLUS Collective Access Fund, L.P. (Named on Form D)
- Amanda Groves
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Named on Form D); PLUS Collective Access Fund, L.P. (Team)
- Allie Toerge
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Howard Morgan
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Isabelle Sinclair
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Jordan Weiss
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Michelle Dawson
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Ryan Morris
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
- Travis Pfeiffer
PLUS Collective Access Fund III, L.P. (Team); PLUS Collective Access Fund II, L.P. (Team); PLUS Collective Access Fund, L.P. (Team)
04 · Recent deals
No dated deals found yet.
05 · Latest from the firm
No news from the firm's website yet.
06 · Sources
- HTTP://PLUSCAPITAL.COM/
- https://www.pluscapital.com/
- https://www.pluscapital.com/team
- https://www.pluscapital.com/news
Fund dates and sizes are from SEC Form D filings.
Last verified: Oct 28, 2026