Primary Ventures
SEC exempt reporting adviser (venture capital exemption).
- Website
- https://www.primary.vc
- HQ
- NY
Primary Ventures is a venture firm whose team includes partners focused on areas such as Vertical AI, Fintech and Enterprise AI, Cybersecurity, Healthcare, Infrastructure, and Industrials. Its listed portfolio companies build AI-driven tools for finance teams, senior living facilities, construction estimating, and supply chain decision-making, among other areas.
01 · Says / Does
| Tag | Says | Does | Historically (to 2020) |
|---|---|---|---|
| Stages | Not stated | Not enough dated deals | Seed, Series A |
| Sectors | Not stated | Not enough dated deals | Ecommerce, Enterprise SaaS, Consumer, Media, Fintech, Healthtech, Hardware |
| Regions | Not stated | Not enough dated deals | NY |
Says: what the firm's funds state. Does: from 0 dated deals in the last 24 months.
Historical focus (through 2020), derived from historical deal data.
| Year | Deals | Top sectors |
|---|---|---|
| 2005 | 2 | Hardware, Media |
| 2006 | 2 | Energy, Media |
| 2007 | 4 | Enterprise SaaS, Ecommerce, Fintech |
| 2008 | 1 | Fintech |
| 2009 | 4 | Enterprise SaaS, Edtech, Fintech |
| 2010 | 3 | Media, Enterprise SaaS |
| 2011 | 11 | Enterprise SaaS, Media, Aerospace and defense |
| 2012 | 6 | Enterprise SaaS, Media, Consumer |
| 2013 | 8 | Ecommerce, Consumer, Fintech |
| 2014 | 11 | Ecommerce, Consumer, Enterprise SaaS |
| 2015 | 6 | Construction and proptech, Data analytics, AI applications |
| 2016 | 9 | Cybersecurity, Digital health, Ecommerce |
| 2017 | 12 | Ecommerce, Consumer, Cybersecurity |
| 2018 | 11 | Consumer, Biotech, Cybersecurity |
| 2019 | 14 | Healthtech, Consumer, Fintech |
| 2020 | 6 | AI applications, Biotech, Climate hardware |
Stage mix over time
- Pre-seed
- Seed
- Series A
- Series B
- Growth
| Year | Pre-seed | Seed | Series A | Series B | Growth |
|---|---|---|---|---|---|
| 2010 | 0 | 1 | 2 | 0 | 0 |
| 2011 | 0 | 2 | 3 | 3 | 0 |
| 2012 | 0 | 4 | 0 | 0 | 0 |
| 2013 | 0 | 6 | 0 | 0 | 0 |
| 2014 | 0 | 3 | 6 | 0 | 0 |
| 2015 | 0 | 4 | 1 | 1 | 0 |
| 2016 | 0 | 6 | 1 | 1 | 0 |
| 2017 | 0 | 3 | 5 | 1 | 0 |
| 2018 | 0 | 5 | 4 | 2 | 0 |
| 2019 | 0 | 8 | 4 | 1 | 1 |
| 2020 | 0 | 3 | 2 | 0 | 0 |
| 2021 | 0 | 0 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 |
02 · Fund history
| Fund | Year | Size | Status |
|---|---|---|---|
| Primary Select Fund IV, L.P. Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | approx. 2025 | $200M (Form D) | Raising |
| PVP Fund V, L.P. Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | approx. 2025 | $415M (Form D) | Raising |
| PVP H2, LP Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | 2024 | $9M (Form D) | Open, writing first checks |
| PVP Fund IV-A, L.P. Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | approx. 2023 | $30M to $31.24M (Form D and SEC adviser filing) | Open, writing first checks |
| Primary Select Fund III, L.P. Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | approx. 2022 | $275M (Form D) | Late investment period |
| PVP Fund IV, L.P. Primary is a specialized seed-stage venture firm backing founders building things the world hasn't seen yet, at the moment before the world believes. Its focus includes vertical AI, fintech and enterprise AI, cybersecurity, and industrial systems. Inferred from the firm's website | approx. 2022 | $275M (Form D) | Late investment period |
| Primary Select Fund II, L.P. | 2021 | $128.44M to $136.58M (Form D and SEC adviser filing) | Follow-ons only |
| PVP Fund III-A, L.P. | 2020 | $30.46M to $32.17M (Form D and SEC adviser filing) | Follow-ons only |
| PVP Fund III, L.P. | 2020 | $116.48M to $129.97M (Form D and SEC adviser filing) | Follow-ons only |
03 · People across funds
- Anne Davey
PVP Fund III-A, L.P. (Named on Form D); PVP Fund III, L.P. (Named on Form D)
- Anne Lysak
PVP Fund IV-A, L.P. (Named on Form D); Primary Select Fund III, L.P. (Named on Form D); PVP Fund IV, L.P. (Named on Form D); Primary Select Fund II, L.P. (Named on Form D)
- Benjamin Sun, Managing Member of the General Partner of the Issuer
Primary Select Fund IV, L.P. (Named on Form D); PVP Fund V, L.P. (Named on Form D); PVP H2, LP (Named on Form D); PVP Fund IV-A, L.P. (Named on Form D); Primary Select Fund III, L.P. (Named on Form D); PVP Fund IV, L.P. (Named on Form D); Primary Select Fund II, L.P. (Named on Form D); PVP Fund III-A, L.P. (Named on Form D); PVP Fund III, L.P. (Named on Form D)
- Bradley Svrluga, Managing Member of the General Partner of the Issuer
Primary Select Fund IV, L.P. (Named on Form D); PVP Fund V, L.P. (Named on Form D); PVP H2, LP (Named on Form D); PVP Fund IV-A, L.P. (Named on Form D); Primary Select Fund III, L.P. (Named on Form D); PVP Fund IV, L.P. (Named on Form D); Primary Select Fund II, L.P. (Named on Form D); PVP Fund III-A, L.P. (Named on Form D); PVP Fund III, L.P. (Named on Form D)
- Cassie Lancelloti-Young, Managing Member of the General Partner of the Issuer
PVP H2, LP (Named on Form D)
- Cassie Young, Partner, GTM Tech
Primary Select Fund IV, L.P. (Named on Form D); PVP Fund V, L.P. (Named on Form D); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Named on Form D); Primary Select Fund III, L.P. (Named on Form D); PVP Fund IV, L.P. (Named on Form D); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Jason Schuman
Primary Select Fund IV, L.P. (Named on Form D); PVP Fund V, L.P. (Named on Form D)
- Jason Shuman, Partner, Vertical AI
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Named on Form D); PVP Fund IV-A, L.P. (Named on Form D); Primary Select Fund III, L.P. (Named on Form D); PVP Fund IV, L.P. (Named on Form D); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Michal Witkowski, Chief Financial Officer of the General Partner
Primary Select Fund IV, L.P. (Named on Form D); PVP Fund V, L.P. (Named on Form D); PVP H2, LP (Named on Form D)
- Adam Piasecki, Senior Associate, Physical AI
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Ben Sun, Partner, Co-CIO
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Brad Svrluga, Managing Partner, Co-CIO
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Brian Schechter, Partner, Infrastructure
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Emily Man, Partner, Fintech & Enterprise AI
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Gaby Lorenzi, Senior Associate, Compute
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Sam Toole, Partner, Healthcare
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Tobias Citron, Partner, Cybersecurity
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Zach Fredericks, Principal, Industrials
Primary Select Fund IV, L.P. (Team); PVP Fund V, L.P. (Team); PVP H2, LP (Team); PVP Fund IV-A, L.P. (Team); Primary Select Fund III, L.P. (Team); PVP Fund IV, L.P. (Team); Primary Select Fund II, L.P. (Team); PVP Fund III-A, L.P. (Team); PVP Fund III, L.P. (Team)
- Hannah McQuaid, Senior Associate, Healthcare
On the team page, not linked to a fund
- Nick Daley, Senior Associate, Enterprise AI & Fintech
On the team page, not linked to a fund
- Wyatt Bramhall, Associate, Industrials
On the team page, not linked to a fund
04 · Recent deals
No dated deals found yet.
05 · Latest from the firm
No news from the firm's website yet.
06 · Sources
- https://www.primary.vc
- https://primaryvc.typeform.com/to/mYVd8SrT
- https://www.primary.vc/insights
- https://www.primary.vc/people
- https://www.primary.vc/approach
- https://www.primary.vc/portfolio/specialization
Fund dates and sizes are from SEC Form D filings.
Last verified: Oct 28, 2026