Sugar Capital
Emerging managerBuilt from this firm's Form D filings. The firm files no SEC adviser report.
- Website
- https://www.sugarcap.com
- HQ
- CA
Sugar Capital makes seed-stage investments in consumer and commerce companies, focusing on the brands and platforms that shape how people shop. The firm is led by General Partners Will Hawthorne, Krista Moatz, Brian Sugar, and Lisa Sugar. Its portfolio includes companies such as Brightland, Cake, Feastables, Starface, and Omsom.
01 · Says / Does
| Tag | Says | Does |
|---|---|---|
| Stages | Seed | Not enough dated deals |
| Sectors | Consumer, Ecommerce | Not enough dated deals |
| Regions | Not stated | Not enough dated deals |
Says: what the firm's funds state. Does: from 0 dated deals in the last 24 months.
02 · Fund history
| Fund | Year | Size | Status |
|---|---|---|---|
| Sugar Capital Fund III, L.P. Sugar Capital provides seed-stage capital to consumer and commerce companies, including brands and platforms that shape how people shop. Inferred from the firm's website | 2025 | $40.85M to $75M (Form D) | Raising |
| Sugar Capital Fund II, L.P. Sugar Capital provides seed-stage capital to consumer and commerce companies, including brands and platforms that shape how people shop. Inferred from the firm's website | 2022 | $27.34M to $100M (Form D) | Late investment period |
| Sugar Capital Fund I, L.P. | 2020 | $16.1M to $30M (Form D) | Follow-ons only |
03 · People across funds
- Brian Sugar
Sugar Capital Fund III, L.P. (Named on Form D); Sugar Capital Fund II, L.P. (Named on Form D); Sugar Capital Fund I, L.P. (Named on Form D)
- Krista Moatz
Sugar Capital Fund III, L.P. (Named on Form D); Sugar Capital Fund II, L.P. (Named on Form D); Sugar Capital Fund I, L.P. (Named on Form D)
- Lisa Sugar
Sugar Capital Fund III, L.P. (Named on Form D); Sugar Capital Fund II, L.P. (Named on Form D); Sugar Capital Fund I, L.P. (Team)
- William Hawthorne, Managing Member of the General Partner
Sugar Capital Fund III, L.P. (Named on Form D); Sugar Capital Fund II, L.P. (Named on Form D); Sugar Capital Fund I, L.P. (Named on Form D)
- Will Hawthorne
Sugar Capital Fund III, L.P. (Team); Sugar Capital Fund II, L.P. (Team); Sugar Capital Fund I, L.P. (Team)
04 · Recent deals
No dated deals found yet.
05 · Latest from the firm
No news from the firm's website yet.
06 · Sources
Fund dates and sizes are from SEC Form D filings.
Last verified: Oct 28, 2026