vcvibes

Swan & Legend

Emerging manager

SEC exempt reporting adviser (venture capital exemption).

HQ
VA

SWaN & Legend is a US-based venture capital fund manager focused on multi-stage opportunities in the consumer sector. Its team includes partners Nick Gillette and Aaron Pollock, and senior advisors David Strasser and David Bosserman. Its listed portfolio includes Tango Card, SocialRadar, Ideeli, Mindshow, and FYRFLY.

01 · Says / Does

TagSaysDoesHistorically (to 2020)
StagesNot statedNot enough dated dealsSeries B, Series A, Growth, Seed
SectorsConsumer, Ecommerce, Media, FoodtechNot enough dated dealsEcommerce, Consumer, Edtech, Enterprise SaaS, Foodtech, Logistics
RegionsUSNot enough dated dealsDC, NY, MD

Says: what the firm's funds state. Does: from 0 dated deals in the last 24 months.

Historical focus (through 2020), derived from historical deal data.

YearDealsTop sectors
20121AI applications, Ecommerce, Enterprise SaaS
20132Ecommerce, Enterprise SaaS, Fintech
20145Consumer, Ecommerce, Edtech
20155Foodtech, Consumer, Data analytics
20163Ecommerce, Logistics
20174Ecommerce, Edtech, Foodtech
20183Data analytics, Digital health, Ecommerce
20193Ecommerce, Consumer
20201Consumer

Stage mix over time

2012 Series B: 1122013 Series B: 2132014 Series A: 12014 Series B: 32014 Growth: 1142015 Seed: 12015 Series A: 12015 Series B: 2152016 Series A: 22016 Growth: 1162017 Series A: 22017 Series B: 12017 Growth: 1172018 Seed: 22018 Growth: 1182019 Seed: 12019 Series A: 12019 Series B: 1192020 Growth: 120212223242526
  • Pre-seed
  • Seed
  • Series A
  • Series B
  • Growth
Share of rounds by stage, per year. Striped years have fewer than 3 rounds.Historical focus (through 2020), derived from historical deal data.
Rounds by stage and year
YearPre-seedSeedSeries ASeries BGrowth
201200010
201300020
201400131
201501120
201600201
201700211
201802001
201901110
202000001
202100000
202200000
202300000
202400000
202500000
202600000

02 · Fund history

FundYearSizeStatus
SWaN Media 2, LLC
approx. 2024Not reportedOpen, writing first checks
SWaN Media 3, LLC
approx. 2024Not reportedOpen, writing first checks
SWaN Hospitality 4 LLC2021$15M (Form D)Follow-ons only
SWaN Media 1, LLC2020$5.36M to $8.54M (Form D and SEC adviser filing)Follow-ons only

03 · People across funds

04 · Recent deals

No dated deals found yet.

05 · Latest from the firm

No news from the firm's website yet.

06 · Sources

  1. HTTP://WWW.SWANANDLEGEND.COM
  2. https://www.swanandlegend.com/contact-2/
  3. https://www.swanandlegend.com/portfolio/
  4. https://www.swanandlegend.com/team/
  5. https://www.swanandlegend.com/

Fund dates and sizes are from SEC Form D filings.

Last verified: Oct 25, 2026